Free seller resource

How to Sell Your Business in Australia

Our free 20-page guide explains the selling journey in plain English — from planning and valuation through to offers, due diligence and settlement — written for Australian business owners.

What’s inside the guide

  • A plain-English walkthrough of the whole selling journey
  • What buyers and their advisers look for in a business
  • How to prepare your records before you go to market
  • Where to get professional help at each stage

Inside the guide

Three ideas that shape a successful sale

The guide is organised around the things sellers tell us matter most: getting ready, understanding value, and meeting the market prepared.

1. Plan Your Sale

Selling works best when it is planned, not rushed. The guide helps you think through why and when to sell, what a realistic timeline looks like, and who you may need on your team — from a broker to an accountant and a lawyer.

  • Choosing the right time to go to market
  • Setting your goals and expectations early
  • Understanding who buys businesses like yours

2. Understand Value

Business value is not a single number. The guide explains, in general terms, how buyers and valuers approach a business, what shapes the price range, and why a free valuation is a sensible first step before you commit to anything.

  • The difference between price and value
  • What documentation buyers typically request
  • How a valuation helps anchor negotiations

3. Prepare for Buyers

Well-prepared businesses tend to attract more serious inquiries. The guide covers getting your financial and operational records in order, protecting confidentiality during the process, and screening buyers before you share sensitive information.

  • Organising financials and key records
  • Keeping the sale confidential while you keep trading
  • Qualifying buyers before deep conversations begin

The full journey

Seven stages of selling a business

The guide walks through each of these stages in detail. Here is the overview, so you can see the whole picture at a glance.

  1. Preparation

    Decide your goals, assemble your records, and choose the advisers and support you need before the business goes to market.

  2. Valuation

    Get a clear, realistic view of what your business is worth so you can set expectations and respond to offers with confidence.

  3. Records and information

    Prepare the financial statements, leases, contracts and operational documents buyers will ask for during their review.

  4. Confidentiality

    Manage who knows the business is for sale, using confidentiality arrangements so staff, customers and suppliers are not unsettled.

  5. Buyer qualification

    Screen inquiries so your time goes to genuine buyers with the means and intent to proceed.

  6. Offers and due diligence

    Compare offers on more than price alone, then support the buyer’s due diligence with accurate information.

  7. Completion and handover

    Finalise the sale, transfer the business, and hand over to the new owner with a clear plan for transition.

  8. Read every stage in detail

    Download the free guide

Australian legal and tax considerations

Selling a business in Australia can involve obligations and considerations administered or regulated by bodies including the Australian Taxation Office (ATO) and Fair Work. Depending on your circumstances, these may include capital gains tax (CGT) on the sale, possible small business CGT concessions, whether the sale can be treated as a GST-free supply of a going concern (which depends on specific conditions being met), employee entitlement and transfer obligations under Fair Work rules, and state or territory requirements for transferring property, licences, permits or business names.

This guide is general information only, not legal, tax or financial advice. How these rules apply depends on your circumstances, and eligibility for any concession is never guaranteed. Before making decisions about selling your business, you should obtain advice from a qualified Australian accountant and a qualified Australian lawyer.

Start with a free valuation

Read the guide, then take the first practical step with a free, no-obligation valuation of your business. There is no cost to list and no fee unless your business sells.

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